Original Rolex Tru-Beat Another Lesson In Successful Failure

  • About 50 years ago, Rolex http://www.modserap.com/ had a knack for releasing watches that nobody wanted. They over-engineered them, targeting them towards hyper-niche markets where even if every single person in the market purchased one, the watch would still be considered an anchor on the P&L report. A prime example of this is the Milgauss, geared towards those that worked in and around strong electro-magnetic fields. tag heuer replica's failure five decades ago has translated into its success today. The Milgauss was so unpopular, and so few were bought, that they are now considered extremely valuable and people fight to get their hands on them. In today's Antiquorum auction, there is one estimated to go between $30,000 and $50,000.

    Another example of rolex submariner replica's misguided product development and marketing coming full circle is a watch geared towards doctors and medical professionals, the Rolex Tru-Beat. The only difference between the Tru-Beat and the standard Rolex Oyster is that the movement has been modified to make the second hand tick once per second instead of sweeping smoothly. The point of this modification was so that an accurate pulse rate could be kept. That is it.

    In fact, most the of Tru-Beats you will find today have had the "dead-seconds" mechanism removed, because after all, Rolexes don't tick, right?The Tru-Beat we have found for you is all original and still has the dead seconds mechanism in place. It is circa 1956, right in the middle of its 5 year production run. It is being offered at 12,800 euros, which we find rather high. However, this is an original, rare Rolex from the 50s that is one you certainly will not find on the wrist of your neighbor or co-worker, so if you're looking for something unique, it might be worth the money.

    The Steve McQueen Rolex Explorer II (AKA Orange Hand, AKA Freccione Era Explorer) is one of our favorite watches of all time. There a few reasons for this. First, it was the very first iteration of a true classic and one of our favorite modern day pieces, the Rolex Explorer II. Second, its association with Steve McQueen (actor, racecar driver, and all around cool guy), is meaningful because it is one of the purest examples of celebrity impacting watch prices. The McQueen Explorer is by no means a complicated piece, and even the movement itself is nothing extraordinary, and yet this continues to be one of the most sought after vintage watches in the world. Finally, this is a great example of how the little things make a big difference in watches.